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TWO Consider these research findings from Agriculture and Agri-Food Canada. What do you think these findings mean for consumers and farmers? What would you like to ask a farmer? Share your thinking with a classmate.

  • Public opinion surveys conducted in 2018 for Agriculture and Agri-Food Canada found that Canadians have concerns as well as a lack of knowledge and awareness about agriculture. 
  • The surveys also found that awareness of and familiarity with Canada’s agriculture and food products is generally low, particularly in urban areas.
  • Despite this lack of awareness, impressions of Canada’s farmers are overwhelmingly favourable.

Agriculture and Agri-Food Canada (2018). Public Opinion Research with Canadians Qualitative Research on Agricultural Education – Research Report. 

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