How can consumers influence the agricultural economy?

How much milk does each Canadian consume every year?


How can consumers influence the agricultural economy? CLICK HERE TO LEARN MORE ABOUT CONSUMER INTERACTIONS WITH THE FOOD PRODUCTION SYSTEM.Continue to explore below, then build your competencies.



responding to consumer demands

Consumer demands can influence the practices and image of agriculture. Many consumers want greater choices in the food they buy. They want to know that their food is produced in an environmentally-responsible manner. They want to know that their food is safe and that the animals raised for food are cared for responsibly.


addressing environmental concerns

Alberta farmers pay attention to environmental issues and many have implemented programs that monitor their effect on the environment and decrease their ecological footprint.

Focusing on Stewardship 

Alberta’s egg farmers are good stewards of the land they farm, who are committed to environmental protection and sustainable development.

In February of 2014, Egg Farmers of Alberta launched the Canadian egg industry’s first environmental program. The Producer Environmental Egg Program (PEEP) is intended to help egg farmers better identify their impacts on the environment and facilitate the use of best practices.

The Egg Farmers of Alberta believe that even as the industry and individual farm sizes have grown over time, environmental impacts have been reduced, due to increased efficiency, more environmentally responsible technologies and farming practices and better overall awareness of our impacts.

Egg Farmers of Alberta

How are environmental initiatives like PEEP consistent with consumer priorities and trends?


addressing animal care

Consumers are increasingly interested in the ways animals are cared for and raised when it comes to making choices about the food they eat. Farmers and agricultural organizations are doing more to make consumers aware of the practices they use to ensure animal health and care.

Codes of Practice for Animal Care

Treating animals well and providing excellent care comes naturally in the dairy industry. Farmers know that healthy cows are the most productive, require less work and are the most profitable animals on farms.

Under proAction, all farms undergo an animal welfare assessment program, based on the requirements in the Code of Practice for the Care and Handling of Dairy Cattle. This assessment demonstrates that dairy farmers meet high standards. The Code of Practice was published in 2009, under the National Farm Animal Care Council (NFACC), with extensive industry and stakeholder input. It reflects current and leading dairy management practices. The code was distributed to every dairy farmer in Canada.

Alberta Milk

An Animal Care Program

Every one of Alberta’s more than 170 registered egg farmers is dedicated to providing the highest quality of animal care for their hens.  Egg farmers check their flocks daily and closely monitor feed and water consumption.  All egg laying hens have access to nutritious feed, fresh water and fresh air.

The Canadian egg industry’s Animal Care Program ensures that hens have a safe, healthy and comfortable living environment. The ACP provides guidelines for space, water, feed, lighting, air circulation, hen handling and more. On-farm compliance is monitored via annual inspections by a trained team of field inspectors.

The Egg Quality Assurance (EQA) program is an industry-wide initiative from Canadian egg farmers that emphasizes the rigorous requirements already in place on Canadian egg farms. All EQA certified eggs come from farms that meet the highest standards of their national Animal Care and Start Clean-Stay Clean™ programs.

Egg Farmers of Alberta

Animal Care Across the Supply Chain

The chicken industry has established recommended best practices for bird care that span the supply chain from the farmer to the food processor. The chicken industry has also proactively implemented mandatory Animal Care and On-Farm Food Safety Programs for farmers. All chicken farms must be certified by an independent auditor annually to maintain their license to produce chicken. The farmer, the catcher, the transporter and the processor all have responsibilities in ensuring proper care of the animals.

Alberta Chicken

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